What's IVR

About IVR

3D & Virtual Reality Expo (IVR) is Japan's largest exhibition where you can experience all kinds of cutting-edge 3D technology and super high definition image technology. IVR attracts a significant number of users from manufacturing industries, amusement industries, broadcasting stations, image producing companies, content production companies, telecommunication companies, public offices, universities and research centers, who are looking to buy solutions for their businesses.

Exhibits & Visitors

The show is categorised in 6 special fairs by each product group.

AR Fair

Exhibit Products / Services

  • AR Contents Production
  • AR Tools Development
  • AR Services
  • AR Application Development
  • AR Glasses
  • AR Promotion

Visitor Profile

Managers from the following industries:
Manufacturing, Amusement, Construction, Real Estate, Broadcasting, Content Development, 3D Images Production, Telecommunications, Advertisement, Public Offices, Universities, Research Institutions, Leisure, Museums and Movie Theaters.


Organised by Reed Exhibitions Japan Ltd.

Japan's Largest Trade Show Organiser

— organising 142 industry trade exhibitions each year across a wide sphere of industries —
When Reed Exhibitions Japan Ltd. was founded in 1986, it was a relatively small and unknown company. Through continually striving to create trade exhibitions that generate business for the exhibitors and visitors alike, the company has in 2003 become the largest trade show organiser in Japan.

As of 2015, Reed Exhibitions Japan organises 142 trade shows a year at large exhibition halls such as Tokyo Big Sight, Makuhari Messe and Intex Osaka across a wide variety of industries including jewellery, optical eyewear, publishing, electronics, energy, information technology, pharmaceuticals and biotechnology.

Please visit the Reed Exhibitions Japan website for details of 142 trade shows annually organised by Reed Exhibitions Japan.

»Click here for details 

Concurrent Exhibitions

Japan's largest IT solutions exhibition for the manufacturing industry!
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Japan's largest exhibition focusing on mechanical components & fabrication technology!
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Specialised show for the latest technologies required to design and manufacture medical devices.
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